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LFW Craft 2/3 – Meadham Kirchhoff

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Meadham Kirchhoff are notoriously difficult to interview. This is more by rule than by rumour; their distaste for mass media is a sign, I think, that they hate how their message is interpreted.

So, what better way to counter the (usually) well-meaning spin that the media puts on their creativity than to release their own zine? It’s surprising how no-one has drawn on this irony; Meadham Kirchhoff dislikes the output of many journalists, so they craft their own media project.

Their Spring/Summer ’15 cut-and-stick-and-copy ‘zine/show notes are an obvious tribute to riot grrrls, feminism, musician Viv Albertine and pure bloody-mindedness. Full of loves (‘Quentin Crisp’, ‘Jayne County’) and hates (‘cultural appropriation’, ‘Terry Richardson’  – we’re with you there, guys), the Xerox-alike zines have been making the rounds online.

Fashion likes statement, but this zine isn’t a statement. It’s a frustrated, frenzied yowl into a chasm. Meadham Kirchhoff don’t just reject the circumstances of modern living with fashion – they also reject it with words. And tampons.
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Filed under: Fashion, Subculture, The Reading List Tagged: fashoon, Magazines, meadham kirchhoff, meadham kirchhoff s/s 15, riot grrrl, style, thinking too much about stuff, viv albertine, zines

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